XML sitemaps<\/strong><\/a> and structured data. An XML sitemap is an \u201cinvitation\u201d of sorts that alerts search engine robots to pages and files on your website. It isn\u2019t visible to your visitors and isn\u2019t used for rankings, but it allows search engines to crawl and index your pages more quickly. Structured data enhances search results by adding information such as star ratings to reviews or prices to products.<\/p>\nFinally, technical SEO includes ensuring there is no duplicate content on your website. Duplicate content can negatively impact your page rankings and confuse visitors. It\u2019s important to check regularly using tools like Ahrefs\u2019 SEO Toolbar or Google\u2019s PageSpeed Insights.<\/p>\n
Technical SEO is an ongoing process that requires the help of a web developer to complete. A web developer can assess the health of your website, provide recommendations for improvements and carry out those improvements on your behalf. It\u2019s important to understand the basics of technical SEO so you can speak confidently about it with your developers and make sure they know what you need from them.<\/p>\n
Site Structure<\/h2>\n
Just like foundational concrete and piles define the stability of buildings, site structure is a core component of any web page\u2019s success. It is the method by which your pages are linked together to form a hierarchy that is both user-friendly and search engine-friendly.<\/p>\n
A poor site structure means that users and Google may get lost on your site, resulting in low search visibility and conversions. This is because search engines need to understand the relationship between a page and its context within your site in order to rank it effectively.<\/p>\n
To improve SEO, ensure that your homepage is well connected to your product and category pages in a logical way. Ideally, a visitor should only have to click two or three times to get from the homepage to an individual product page. This is called a breadcrumb navigation, and it is an essential feature for UX and SEO.<\/p>\n
Another important aspect of site structure is ensuring that your CMS doesn\u2019t publish duplicate content and canonical tags are used appropriately to tell search engines which version of each page should be ranked. Duplicate content is confusing for both users and search engines, so be sure that there are no duplicate page titles or URLs on your ecommerce site. Also, ensure that your CMS is only using one version of a page for ranking purposes (not the HTTPS and non-HTTPS versions). This will help you avoid duplicate content issues.<\/p>\n","protected":false},"excerpt":{"rendered":"
Technical SEO ensures that search engines can crawl and index your web pages. It also increases the chance of your website ranking on SERPs by addressing factors like mobile-friendliness, page speed, and security. A well-optimized eCommerce site is faster and easier for both users and bots to navigate. That’s why it’s so important to follow the best practices for technical SEO. Site Navigation The pages of your ecommerce site must be easy to navigate for both search engines and users. This can be accomplished by having a clearly structured page architecture, including the use of breadcrumb links and an XML sitemap. You should also make sure that your internal links are pointing to the correct pages, and that each page has unique content and isn\u2019t duplicated across multiple pages (which can hurt your SEO). For eCommerce sites, technical optimization often includes using an SSL certificate to ensure that all website…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/posts\/250"}],"collection":[{"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/comments?post=250"}],"version-history":[{"count":4,"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/posts\/250\/revisions"}],"predecessor-version":[{"id":256,"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/posts\/250\/revisions\/256"}],"wp:attachment":[{"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/media?parent=250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/categories?post=250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tweebiscuit.net\/wp-json\/wp\/v2\/tags?post=250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}